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Cosmetic Corner: Foundation Frenzy

2018 is turning into the year of foundation. With new lines emerging with innovative formulas and old favorites expanding their collection, it has never been a better time to be a makeup lover. Whether you’re looking for something light to simply help even out your skin tone, you’re needing full coverage, or anything in between there’s plenty of products for whatever makeup mood you’re in. The best part? Many major cosmetic companies are expanding their shade range, making it easier than ever for everyone to find exactly what they’re looking for. Here are our top picks for the next time you’re looking for a new face product.

Estée Lauder Double Wear Stay-in-Place Makeup

56 Shades (Belk)

This foundation has been heralded for having shades for even those with the most difficult to match complexions. It also boasts 24 hour wear, giving your face a natural look while still being full coverage. With 56 shades to choose from there are plenty to experiment with to find your perfect shade.

Dior BACKSTAGE Face & Body Foundation

40 Shades (Sephora)

If a lightweight foundation with stage production quality sounds like all your dreams coming true, you’ll need to check out this Dior foundation. This formula was made to be worn not only on your face, but also your body even in high temperatures and humid environments.

Jouer Cosmetics Essential High Coverage Créme Foundation

50 Shades (Nordstrom)

For those that battle oily skin every day, this foundation boasts a full coverage, matte wear that lasts all day. It’s so full coverage, in fact, that you only need a small drop to give your skin a flawless, airbrushed look. With so many shades to choose from, you’ll definitely want to head into Nordstrom to get matched with your perfect shade.

Clinique Even Better Makeup SPF 15

56 Shades (Belk)

Who doesn’t want more luminous skin and a more even complexion? This foundation by Clinique was formulated by dermatologists to give you better skin even on the days you go bare faced. This medium-to-full coverage foundation includes SPF, making your morning routine that much quicker, while also helping to improve your skin.

Make Up For Ever Matte Velvet Skin Full Coverage Foundation

40 Shades (Sephora)

The hunt for a foundation that’s full coverage and combats shine all day is over. Make Up For Ever’s Matte Velvet line is great for all skin types and boasts 24 hour wear. It’s perfect for anyone wanting buildable coverage that’s good for your skin.

Cover FX Power Play Foundation

40 Shades (Sephora)

Finding a good vegan foundation can be a struggle. Cover FX has delivered with this full coverage, long lasting foundation. This brand prides itself on providing “clean” beauty products, free from ingredients that can be damaging to not only your skin, but to your overall health. With hundreds of rave reviews online from happy makeup lovers, you’re sure to find one you love in this impressive 40 shade line up.

Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Foundation

43 Shades (Sephora)

If you haven’t heard of Rihanna’s record breaking beauty line, you are missing out. Her line of foundations were created to be inclusive of women on both ends of the shade spectrum – the ones who typically have the hardest time finding a color match in other lines. With 43 shades in the lineup, and a three-step guide to finding your match on Sephora’s website, it’s never been easier to find the perfect foundation.

Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15

40 Shades (Macy’s)

Many of the foundation’s we’ve been talking about have been more on the full coverage side. But what about those who want a more natural look while still covering minor imperfections in their skin? Have no fear – Tarte has got you covered! Their vegan formula with their signature Amazonian clay goes on smooth and won’t leave you looking cakey at the end of a long day.

Too Faced Born This Way Foundation

35 Shades (Nordstrom)

For those looking for flawless coverage that gives your skin the appearance of wearing nothing at all, you’ll want to check out Too Faced. This 35-shade range provides plenty of nuanced colors to give you the best coverage for your skin’s unique coloring. It’s also known for being great for photos and not giving your skin the white cast that so many other foundations can be guilty of. Give this one a whirl, and get your selfie on, too!

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